Guest posting is a powerful SEO strategy that can help you reach a new audience, build backlinks, and improve your website’s ranking in search results. However, with so many people guest posting, it’s important to stand out from the competition.
One way to do this is to conduct a competitive analysis of other guest posters in your industry. By understanding what your competitors are doing well and where they’re falling short, you can develop a strategy to outperform them.
In this article, we’ll discuss a data-driven approach to guest posting competitive analysis. We’ll show you how to use data from your competitors’ guest posts to identify opportunities, develop a strategy, and create content that will get you noticed.
Step 1: Identify Your Competitors
The first step is to identify your competitors. This includes other bloggers and businesses in your industry who are guest posting on high-quality websites.
One way to find your competitors is to do a Google search for keywords related to your industry and guest posting. For example, if you’re a software company, you could search for “software guest blogging.”
You can also use tools like Ahrefs and SEMrush to find your competitors. These tools allow you to see which websites are linking to your competitors and which websites they’re guest posting on.
Step 2: Collect Data on Their Guest Posts
Once you’ve identified your competitors, it’s time to collect data on their guest posts. This includes data such as:
- Topic: What topics do they write about?
- Length: How long are their guest posts?
- Publication Date: When were their guest posts published?
- Website: What websites are they guest posting on?
- Social Media Shares: How many social media shares do their guest posts get?
- Backlinks: How many backlinks do their guest posts get?
You can collect this data manually by visiting each of your competitors’ guest posts and recording the relevant information. However, there are also a number of tools that can help you to automate this process.
Step 3: Analyze the Data
Once you’ve collected data on your competitors’ guest posts, it’s time to analyze the data. This includes looking for trends and patterns.
For example, you might notice that your competitors are all writing about the same topics, or that they’re only guest posting on a handful of websites. You might also notice that some of their guest posts are getting a lot of social media shares and backlinks, while others are not.
By analyzing the data, you can identify opportunities to outperform your competitors. For example, you could write about topics that your competitors are not covering, or you could guest post on websites that they’re not guest posting on.
Step 4: Develop a Guest Posting Strategy
Based on your analysis of the data, you can develop a guest posting strategy. This strategy should include the following:
- Topics: What topics will you write about in your guest posts?
- Websites: What websites will you guest post on?
- Promotion: How will you promote your guest posts?
When developing your strategy, it’s important to keep your goals in mind. Are you trying to increase brand awareness, generate leads, or drive traffic to your website?
Step 5: Create High-Quality Guest Posts
Once you have a strategy in place, it’s time to start creating high-quality guest posts. Here are a few tips:
- Write about topics that are relevant to your target audience.
- Write informative and engaging content.
- Use data and statistics to support your claims.
- Edit your posts carefully before submitting them.
Conclusion:
By following a data-driven approach to guest posting competitive analysis, you can identify opportunities to outperform your competition and achieve your marketing goals.