Broken Link Building: How to Find and Fix Broken Links to Get Backlinks

Broken link building is a link building strategy that involves finding broken links on other websites and reaching out to the website owners to offer a replacement link. This is a great way to earn backlinks from websites that are already relevant to your own.

What is a broken link?

A broken link is a hyperlink that points to a page that no longer exists. This can happen for a variety of reasons, such as the page being deleted, moved, or renamed.

Why is broken link building effective?

Broken link building is effective because it’s a way to provide value to other website owners. By fixing broken links on their website, you’re helping them to improve their user experience and SEO. In return, they’re more likely to be willing to link to your website.

How to find broken links

There are a few different ways to find broken links:

  • Use a broken link checker tool. There are a number of different tools available that can help you to find broken links on other websites. Some popular tools include Ahrefs, SEMrush, and Broken Link Checker.
  • Search for broken links manually. You can also search for broken links manually by visiting websites and clicking on links. If you come across a link that doesn’t work, that’s a broken link.

How to fix broken links

Once you’ve found some broken links, you can reach out to the website owners and offer to fix them. Here’s how to do it:

  1. Find the contact information for the website owner. You can usually find this information in the website’s footer or contact page.
  2. Send the website owner an email. In your email, explain that you’ve found a broken link on their website and offer to fix it. Be sure to include the URL of the broken link and the URL of the replacement link.
  3. Follow up with the website owner. If you don’t hear back from the website owner after a week or two, send them a follow-up email.

Tips for successful broken link building

Here are a few tips for successful broken link building:

  • Focus on high-quality websites. You want to find broken links on websites that are relevant to your own and that have a high domain authority.
  • Be personal. When you reach out to website owners, be sure to personalize your email. Explain why you’re interested in fixing the broken link and how it will benefit their website.
  • Be patient. It may take some time to hear back from website owners. Don’t be discouraged if you don’t hear back right away.


Broken link building is a great way to earn backlinks from high-quality websites. By following the tips above, you can start using broken link building to improve your website’s SEO.